Albert e-learning

Case Studies

UI UX & Visual Design | Summer 2019

Challenge
Albert has six domains: ELA, Math, Social Studies, Science, World Language, and Other. The challenge is to split and replace Social Studies into two domains: History and Social Science. Determine two colors: one for History and one for Social Science.

Concept
In the ideation process I began assessing colors from existing domains of Social Studies subjects. I wanted to make sure the new colors blend in overall. The concept focused on adding a refreshing and restoring touch, elevating the web color HEX tones based on current 'market' colors (market meaning anything that could have potentially existed in research that was common across books, materials and marketing of these subjects) that could more easily catch the audiences eyes subconsciously. 

 
 

User Research
In assessing colors from existing domains of Social Studies subjects, the concept focused on adding a refreshing and restoring touch, elevating the look on screen to focus on Web tones. My research was done in a local University book store. I searched in the Social Science and History sections of the store because I thought that was the best way to find a cover that caught my own eyes and it also added a marketing strategy quality to it since it targets the same user, education customers. With this approach, I found colors from various books that dealt with global issues like poverty. I chose a teal blue tone that attempts to portray these global issues having unanswered questions for solutions as it gives a neutral vibe to the Social Science subject in general. For History I chose a blemish grapefruit red color that gives off a feeling of war, death and the turnover of civilizations and changes in historical movements but at the same time wasn't a pure blood red tone as I didn't want it to portray such serious undertones of war and death but a rather one that elicits curiosity, progression, and change. During the research and color capture process, I used my favorite color app called Studio, which attempts to pinpoints the exact color (hex color code) from the camera image of an object. It allows me to take photos and choose the correct color for me. From there, I adjusted the colors to look for better alternatives by adjusting the hues on a digital display (computer screen).

 

Albert Marketing Page

UI/UX & Visual Design | Summer 2019

Challenge
Albert is creating a marketing page that will describe their pricing strategy and its comparison to competitors. Albert provides literature, math, science, social studies, and test prep services for a single price of $10/student/year. Competitors tend to focus on only one of those services which cost about $9-12/student/year each.

Concept
In the ideation process I began assessing how to compare effectively our services and its strengths and comparing them with competitors like TopHat, etc. I wanted to design something that would quickly grab the readers attention and was user-friendly in digesting the comparing services, while elevating the message and strengths of Albert's services, especially the pricing aspect.

User Research
After interviewing live customers and after obtaining their feedback, I began developing my concept based on age ranges and their preferences. The concept focuses on an infographic type layout designed with simple, visuals comparing significant features of Albert and the competitors. I focused mainly on quantitative aspects that reflect the value for the price paid.

Features
The features were illustrated and designed based on the key words I brainstormed throughout my process of ideation. I wanted to grab the attention of customers by focusing more on an abstract visual design that would communicate those words.

 

Ideation & Prototype

Simplicity is key to design!!

Simplicity is key to design!!

 
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